From the Virtual currency pack sale, studios will receive between 18 and 41% of the revenue, depending on how much is allocated to cover platform fees, based on where the purchase originated from. On the web, it would be as low as 7%, and as high as 30% for first party platforms (Steam, Microsoft Store, and other storefronts).
40% of the price of the currency pack sale is allocated to the value of the virtual currency itself, it’s the part that will be split between creators and developers when the currency is used to buy premium UGC.
Finally, mod.io applies a 12% fee that covers our costs, payment processing, and our share of the profits.
When the virtual currency is used to buy content, the revenue is shared between content creators and studio/publisher according to the revenue split that’s been defined.
This process is the same even if the marketplace is set up with USD pricing, except the two steps described above happen jointly when a user purchases a piece of premium UGC.
So overall, creators can expect to receive from 20% to 40% of the total amount spent in the marketplace. Standards for creators’ payouts vary, but the industry norm from games like Roblox and Counter-Strike 2 is established around 25%.